These are the keys many marketers simply won't tell you (at least, not all at once!)...
I see a TON of mistakes being made out there, with focus in all the *wrong* places.
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KEY # 1 - LIST BUILDING
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Make building an opt-in email list your # 1 priority.
If all else fails, you can STILL make good money by having an opt-in email list, which includes building a trusting relationship with the people who join
your list.
One of the huge advantages to having a list is not just that it's a means of getting *instant*free traffic (and cash) anytime you need it, simply by writing or pasting in a promotion and clicking "send"...
It's ALSO a killer tool for creating *leverage*! For example, it's tough doing joint ventures with other list owners, without your own list! ;-)...But WITH a list, you can contact other people to do ad swaps, where you send their product to your list, and they send your product to theirs - meaning even MORE endless *free* traffic!
Which brings me to my next key!...
KEY # 2 - PRODUCT CREATION
Lots of people want to make money solely as an affiliate - promoting other peoples' products. And you can make a lot that way! But ideally, you want to ALSO be creating your *own* product(s) to build a *real* online business.
How many gurus do you know WITHOUT their own products? You're probably lucky if you
can name even one. Quite honestly, from experience it's MUCH EASIER to make *larger* sums of money (much faster) by creating your own products!
You can offer both affiliate products AND your own produtcs to your email list this way as well. The trick is simply to emulate what works, in whatever niche you're focused on. You can go straight to Clickbank.com and look at the popularity
of products in their marketplace to see what's selling....That will SHOW you what works. From there, simply determine what *benefit* is being fulfilled by the products that are selling, and provide the SAME (or very similar) benefit with your product.
Obviously, you want to try to improve on what works, to make your product even better the the competition... Make it easier to use, or offer *more* of the benefit, etc.
It's important to note that you NEVER want to copy somebody else's content, or ad copy, or anything like that. What I'm saying is simply that you want to model after what works.
If you're a beginner, don't try to model after a software product (generally speaking). Model after an ebook or a video series or something more simple to create, and go from there.
In terms of modeling how a successful product is *marketed* (which is actually the MAIN thingyou want to emulate), everything is out in the open!!
Think about it. You can watch the sales letter. You can subscribe to newsletter follow ups. You can see pricing. You can see how an affiliate program is run. Etc. etc. Apply what you see to YOUR product and YOUR marketing.
Never, ever, forget this key! Write it down on your forehead for a day if that's what it takes. ;-)
KEY # 3 - COPYWRITING
Becoming a proficient copywriter will help your online business IMMENSELY. I can't stress it enough. It helps in almost *every* area of your business - even when it comes to setting up JV's or finding affiliates, since it comes in handy being able to persuade others to take action!
...That's all copywriting is - getting others to take some sort of action, whether it's joining your email list or promoting your product or BUYING your product.
The good news is that everything you need to know about copywriting is available for FREE in books and online. Go to your library and check out books by Ted Nicholas and Dan Kennedy... Read and study them.
Also, before you write your next (or first!) sales letter, go online and check out the 12 Step Fool Proof Sales Letter by David Frey.
Actually there's a special little "short cut" formula to writing absolute killer sales letters that you can use as well - this usually workslike CRAZY...
This formula assumes you have a product that offers an in-demand benefit (per key #
2 above)...
A. Write a headline that spells out the ultimate benefit offered by your product, including the end result obtained by that benefit.
Keep in mind that *interesting stories* are are a great way to lead people into the "meat" of your sales letter after you've captured their attention with your headline.
As for the meat...
B. PROVE your benefit in any and every way possible. In other words, convey on video or by testimonial or in any way possible, that you *really can deliver* the benefit that you're promising in your headline.
C. Take away risk by *guaranteeing* your benefit (with a money back guarantee).
D. Give your price, tell your visitor why it's a great value, and ask for the order!
...You see, if you have a benefit that people want, and can effectively PROVE that you can deliver that benefit (whether it's making money or losing weight or getting a date or whatever), you WILL make sales!
By mastering these 3 keys you can make *all the money you've ever dreamed of online*
simply by repeating them!
I hope you've enjoyed Bryan Winters report and will begin applying these keys to your online business right away!
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