LEMONADE MARKETING 2

So this kid in the neon green shirt is standing on the busy
corner holding a sign with an arrow, trying to wave cars down.

The sign says "Jane's Lemonoliciousness". One out of one hundred
cars turns because they've bought from Jane before and know they
want it.

The sign says "Coffee". Sixty out of 100 cars turn because they
want that caffeine. The problem is that Jane is selling lemonade.
No one buys anything. Well, maybe one guy is really thirsty. But
that's it.

The sign says "Cold Lemonade". 25 out of the one hundred cars
turn and 20 of them buy lemonade.

And that skinny little kid makes a great commission.

These are the basic principle behind choosing the right keywords.

You need to find what words that other people are using to look
for the product you're promoting.

The free way to do this is to use the Google Adwords Keyword tool.

https://adwords.google.com/select/KeywordToolExternal

Now, on the internet you have another problem. Your sign for
lemonade is next to a huge billboard for lemonade pointing to a
popular specialty store on the other side of the street.

You're not going to get anyone to turn if all your sign says is
"lemonade".

You need to pick something that there's less competition for.
Maybe "Icy cold lemonade" Or "Pink lemonade".

Look at the keywords that the tool you are using suggests and
look at how many webpages come up when you type those keywords
into the search engine. Pick one primary keyword and a few
secondary keywords that have low competition and medium traffic.

What low and medium mean will change depending on the product
you've chosen to promote.

What to do with those keywords.

So the kid in the neon green shirt is standing on the corner with
his "Lemonade" sign and a car pulls up and the woman in the
passenger seat leans out.

"Little boy, is the lemonade any good," she asks.

Maybe he goes into a sales pitch about how it quenches thirst and
is the best he ever tasted. Or maybe he confides about how his
friend does a pretty good job for a good price but to make sure
to ASK for ice or you won't get any. For the little boy it
probably doesn't matter too much which approach he takes.

But for you, you're not trying to sell people on the product.
That's the job of the owner's sales page. You simply want to tell
the potentially interested people about how god or bad it is.
You want to review it.

You can get most of the information you need from the sales page
itself. Point out a few benefits. And make sure to include a flaw.
Yes, a flaw. If you want to find out why, then download and read
the free ebook $100 MADE EASY.

After you've written the review, you'll need to buy a domain
name, get hosting, and create a web page. This doesn't have to be
complicated. You can hire somebody to do it for you, for example.

If money is an issue, then there are free solutions. For example,
you can put the review on certain webpages like CLICK HERE

You won't own it entirely and will
need to build it yourself, but it is easier than coding it from
scratch.

There are also templates available online to download or if you're
looking for one of those all in one-solutions where you don't have
to mess around with HTML, graphic design, copywriting and FTP'in,
you might want to check out http://www.rocketsitelauncher.com

Tomorrow we'll talk about traffic, traffic, traffic. After all,
if no one sees your site, no one will buy the product you are
promoting.